Latest News

In a little over three weeks, April will be upon us which means that it will soon be time for GMA’s Spring Industry Networking Night (SINN)!  As our organizers continue to plan the event, we have created an informative website specifically for SINN:

SINN Website Link: http://www.marshallgma.com/sinn

Event details, such as participating companies, are already posted on the site and will continue to be updated regularly. We look forward to seeing you at SINN 2010!

This interesting event was passed along to us and it looks like a great opportunity to learn and network.  The event will be held in Irvine this Saturday, February 27, 2010 from 8:30 AM – 4:00 PM.  Check it out and sign up if you’re interested!

What is ProductCamp?

ProductCamp is a great opportunity to learn from, teach to, and network with professionals involved in the Brand/Product Management, Marketing, and Development processes in Southern California! At ProductCamp everyone participates: by presenting, leading discussions, helping with logistics, securing sponsorships, or volunteering.

Everyone interested in improving their ability to conceive, build, manage, and market brands or products is welcome. Everyone brings different experiences and leveraging that collective knowledge is what makes ProductCamp special–and something you can’t get from any other gathering.

ProductCampSoCal is:

• Grassroots organization – Your participation will make or break the event!
• Highly engaged & creative exchange increasing each individual’s skills & knowledge.
• Building and strengthening professional relationships while having a whole lot of fun.

ProductCampSoCal isn’t:

• A pre-determined set of speakers and topics.
• Polite attention & passivity in sessions nor does sole responsibility rest with presenters for successful sessions.
• Networking only at formal icebreakers and scheduled breaks.

Sign Up: http://sites.google.com/site/productcampsocal/home

There is a case interview workshop tomorrow at 5 p.m. in JKP 204. This is an important program that will improve students’ chances of getting an internship. Please sign up on CSO as soon as possible.

The February 8, 2010 issue of the GMA newsletter is out.  If you did not receive it in your email inbox and you are a GMA member, please ask to be added to the mailing list by contacting .  You may also view the newsletter online.

Dr. Badame wanted to share with you several documents on how to analyze advertisments and promotions.  Click below to access the forum post and documents.

Link: Access Forum Thread Here