At Taco Bell “Think Outside the Bun” is more than just a slogan, it is a mindset that pervades everything we do. Join us and learn about  the process and discipline that make us one of the world’s leading players in the QSR (Quick-Service Restaurant) industry!

Join Taco Bell’s Lunch n’ Learn (a GMA 4Ps Marketing Series)

at

USC Marshall

Thursday October 22, 2009 at 11:00 AM

Taco Bell Brand Managers will lead a terrific Lunch n’ Learn session around the launch of Taco Bell’s breakthrough “Why Pay More” Menu.  Lead by Senior  Brand Manager John Pugh, the Lunch n’ Learn will be more than just a presentation, it will be an interactive learning experience based on a real-world ongoing marketing campaign.

Join us and learn about:

1.  The consumer insight that drove the project

2.  The process that lead to the discovery of the insight

3.  The development of a marketing strategy based on the insight

4.  The importance of pricing to the overall strategy

5.   How the strategy was executed across the brand

Event Details:

• Where: Popovich Hall – JKP 112
• When: 11:00 am -12:20 pm – Thursday October 22, 2009
• Food: Free Lunch will be provided
• Dress: Business Casual