Sign up for your chance to “Think Outside The Bun” and participate in one of THE most exciting and engaging business case competitions against our crosstown rival, UCLA!  This is your opportunity to showcase your marketing strategies in front of Taco Bell Corporate executives including the Chief Marketing Officer and the President!

Key Dates

Friday, October 23  – Applications due by 5pm

• Submit one packet per team with the following information to the Career Resource Center GMA folder:
  • 1 pg write up answering: “You all are the marketing team at Taco Bell. A competitor just launched a 69 cent burrito. What do you do?”
  • Names and Resumes of all team members
  • Team Name, Team Captain name, Team Captain’s cell phone number
• Based on these submissions, 5 teams will be chosen from USC to compete in the Business Bowl. Teams will be notified Sunday, Oct 25

Thursday, November 5 – Taco Bell Press Conference Question Reveal on campus

• Teams will be briefed by Taco Bell Representatives: Time is TBA

Friday, November 13 – Case Competition at Taco Bell Corporate Offices

• Starts at 10:00AM – 5:30PM. Each team will have an allotted time to present to a panel of judges from Taco Bell. The final winning team from each school will present at the end of the day to our executives that include, a Taco Bell Marketing Director, Marketing VP, Chief Marketing Officer and the President! One winner will be chosen.
  • Each team will have 20 minutes to present & 10 minutes of Q&A

Important Information

• Teams must have a minimum of three (3) members and no more than five (5) members.  Team members must currently be enrolled in the full-time MBA program at the University they represent.
• Teams must consist of at least three (3) First Year MBA Students and no more than two (2) Second Year MBA Students.
• However, each student can only register as part of one team.

If you have any questions, please contact Laura Cox at