Books to Read (By Topic) 
Advertising
Bang! Getting Your Message Heard in a Noisy World, by
Linda Kaplan Thaler and Robin Koval
Tested Advertising Methods, by John Caples and Fred
E. Hahn
Effective Advertising : Understanding When, How, and
Why Advertising Works (Marketing for a New Century), by Gerard J. Tellis
Brand Management
Building Strong Brands, by David Aaker
How Brands Become Icons: the Principles of Cultural
Branding, by Douglas Holt
Brand Management/Consumer Behavior
Positioning: The Battle for Your Mind, by Al Ries and
Jack Trout
Brand Management/Marketing Strategy
The Brand Gap, by Marty Neumeier
Brand Sense: Build Powerful Brands through Touch, Taste,
Smell, Sight, and Sound, by Phillip Kotler and Martin Lindstrom
The Pirate Inside, by Adam Morgan
Strategic Brand Management: Building, Measuring, and
Managing Brand Equity, by Kevin Lane Keller
Consumer Behavior
Why People Buy Things They Don't Need : Understanding
and Predicting Consumer Behavior, by Pamela Danzinger
Tipping Point, by Malcom Gladwell
Blink, Malcom Gladwell
Angel Customers & Demon Customers, by Larry Selden
The Strategic Value of Customers in the Long Run, by
Sunil Gupta, Donald Lehmann
General Marketing
Brands, Consumers, Symbols, and Research, by Sidney
Levy
High-Tech Marketing
Inside the Tornado: Strategies for Developing, Leveraging,
and Surviving Hypergrowth Markets (sequel to Crossing the Chasm), by
Geoffrey A. Moore
Naked Conversations: How Blogs are Changing the Way
Businesses Talk with Customers, by Robert Scoble and Shel Israel
Innovation
Blue Ocean Strategy: Creating Uncontested Market Space
that Makes the Competition Irrelevant, by W. Chan Kim and Renee Mauborgne
Marketing (Quantitative)
Accountable Marketing: The Economics of Data-Driven
Marketing, by Peter Rosenwald
Marketing Strategy
Will & Vision: How Latecomers Grow to Dominate Markets,
by Gerard J. Tellis
Pricing
Power Pricing, by Robert J. Dolan and Hermann Simon
The Price Advantage, by Michael V. Marn, Eric V. Roegner
and Craig C. Zawada
Product Marketing
Creativity in Product Innovation, by Jacob Goldenberg
and David Mazursky
Trends in Marketing
Trading Up: Why Consumers Want New Luxury Goods...And
How Companies Create Them, Michael Silverstein and Neil Fiske
Purple Cow, by Seth Godin
All Marketers Are Liars, by Seth Godin
The Anatomy of Buzz, by Emanuel Rosen
Word of Mouth Marketing: How Smart Companies Get People
Talking, by Andy Sernovitz
